ENGAGE YOUR READERS
INCREASE REVENUE THROUGH CLEAR COMMUNICATION
Do you need to create compelling content under a tight deadline?
Melissa can help you with:
Brochures & marketing collateral
Executive ghost writing
Product disclosure statements
Reports and white papers
Do you have content written by different authors? Melissa can help you edit copy to ensure you have a consistent voice and style that reflects your company's brand. This can involve a "light" or a "structural" edit to reduce repetition and improve the flow of your content.
In the final stages of your project, it is critical to have a fresh set of eyes to review your copy. Melissa can ensure it is error free, "on brand" and in line with your Corporate Style Guide.
TAILORED WRITING WORKSHOPS
Melissa is so passionate about writing in a plain English way that she also teaches others to do it too.
She can tailor an in-house business writing program so your people can:
influence clients, employees, shareholders and the media
write about complex topics in an interesting way.
Getting people to read information about business and financial matters can be tricky. If it is too complex, you’ve lost them. If it is too dry, they’re asleep.
That’s why it is critical to have content that is to the point, easy to read and clearly reflects your company’s voice and brand.
Melissa Birchler is one of those strange word people who won't rest until every word in your project is working hard, the way it should be.
Her experience in financial markets, media and company reputation management means that she can make sure that your messages are understood by all your stakeholders – every time.
Here are some examples of the projects that Melissa has completed with clients in Switzerland and Australia. More examples are available on request. For samples of published journalism articles, visit www.melissabirchler.com.
“Getting the language 'right' in our publications is paramount here at Vodafone. When we wanted to make our first corporate responsibility report move beyond relaying facts and figures to a report that was truly engaging, we turned to Melissa to help us bring our report to life. Thanks to her it's now not just a report, but a truly compelling story about our company. Melissa delivered this result through high standards of professionalism, attention to detail, taking the time to understand our needs and expectations and timely delivery.”
"As a contributing journalist to The Australian, Melissa knows what makes news and interesting reading. She understands that a reader wants to be informed, educated or entertained. She is inquisitive, analytical and can translate difficult ideas into simple ones so that everyone can understand them."
Lydia Paczynski, AMP
“It was my great pleasure to work with Melissa on articles for the 'Connections' newsletter for our clients at AMP. Her articles were in high demand from our planners and clients. Melissa's writing consistently offered rich insights into clients' financial matters and delivered simple, yet imaginative solutions to their needs. With her engaging style, strong financial expertise and professional conduct, she is certainly standing out in the circle of financial writers. Thank you very much.”
RED PENS USED FOR EDITING
CUPS OF COFFEE
For a complimentary assessment of your next writing project, please get in touch.
mail (@) wordpeople.ch
+41 79 956 3680