ENGAGE YOUR READERS


BE UNDERSTOOD

INCREASE REVENUE THROUGH CLEAR COMMUNICATION

 

SERVICES

WRITING

Do you need to create compelling content under a tight deadline?  

 

Melissa can help you with:

  • Ad copy

  • Brochures & marketing collateral

  • Direct mail

  • Executive ghost writing

  • Investor/client newsletters

  • Product disclosure statements

  • Reports and white papers

  • Tenders

  • Website content.

EDITING

Do you have content written by different authors? Melissa can help you edit copy to ensure you have a  consistent voice and style that reflects your company's brand. This can involve a "light" or a "structural" edit to reduce repetition and improve the flow of your content.

PROOFREADING

In the final stages of your project, it is critical to have a fresh set of eyes to review your copy. Melissa can ensure it is error free, "on brand" and in line with your Corporate Style Guide.

TAILORED WRITING WORKSHOPS

Melissa is so passionate about writing in a plain English way that she also teaches others to do it too.

 

She can tailor an in-house business writing program so your people can:

  • influence clients, employees,  shareholders and the media

  • write about complex topics in an interesting way.

ABOUT

Getting people to read information about business and financial matters can be tricky. If it is too complex, you’ve lost them. If it is too dry, they’re asleep.

 

That’s why it is critical to have content that is to the point, easy to read and clearly reflects your company’s voice and brand.

 

Melissa Birchler is one of those strange word people who won't rest until every word in your project is working hard, the way it should be.  

 

Her experience in financial markets, media and company reputation management means that she can make sure that your messages are understood by all your stakeholders – every time.

 

PORTFOLIO

Here are some examples of the projects that Melissa has completed with clients in Switzerland and Australia. More examples are available on request. For samples of published journalism articles, visit www.melissabirchler.com.

 
 
 

Sharmin Salahuddin

CSR Manager

“Getting the language 'right' in our publications is paramount here at Vodafone. When we wanted to make our first corporate responsibility report move beyond relaying facts and figures to a report that was truly engaging, we turned to Melissa to help us bring our report to life. Thanks to her it's now not just a report, but a truly compelling story about our company. Melissa delivered this result through high standards of professionalism, attention to detail, taking the time to understand our needs and expectations and timely delivery.”

Thomas Liddle

Editor

"As a contributing journalist to The Australian, Melissa knows what makes news and interesting reading. She understands that a reader wants to be informed, educated or entertained. She is inquisitive, analytical and can translate difficult ideas into simple ones so that everyone can understand them."

Lydia Paczynski, AMP

“It was my great pleasure to work with Melissa on articles for the 'Connections' newsletter for our clients at AMP. Her articles were in high demand from our planners and clients. Melissa's writing consistently offered rich insights into clients' financial matters and delivered simple, yet imaginative solutions to their needs. With her engaging style, strong financial expertise and professional conduct, she is certainly standing out in the circle of financial writers. Thank you very much.”

FUN

FACTS

95

HAPPY CLIENTS

198

RED PENS USED FOR EDITING

506

125,887

WRITING STUDENTS

CUPS OF COFFEE

 

GET IN

TOUCH

For a complimentary assessment of your next writing project, please get in touch.

mail (@) wordpeople.ch

+41 79 956 3680

 

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